

Companies could update the data of customer needs and obtain the priorities of their experience.
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Marketers were also able to own huge online customer data by eCRM software after the Internet was born. Fierce competition forced vendors to include more service into their software, or example, marketing, sales and service applications. With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant factor in marketing technology. In the 1990s, the term digital marketing was first coined.
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However, the manual process was not as efficient. These kinds of databases allowed companies to track customers' information more effectively, thus transforming the relationship between buyer and seller. Companies started choosing online techniques, such as database marketing, rather than limited list broker. In the 1980s, the storage capacity of computers was already big enough to store huge volumes of customer information. However, the more recognizable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites. One of the first key events happened in 1971, when Ray Tomlinson sent the first email, and his technology set the platform to allow people to send and receive files through different machines. The development of digital marketing is inseparable from technology development. The extension to non-Internet channels differentiates digital marketing from online marketing.

Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones ( SMS and MMS), callback, and on-hold mobile ring tones. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. ĭigital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media.
